Position Groupon as the number one deal site in the world
Brand awareness video
National TVCs & cinema ads
People love savings but often feel uncomfortable whipping out coupons in a social setting. This video was designed to highlight the mobile app as a solution to this concern, enabling people to still achieve great deals without the stigma. And of course, reiterating Groupon’s position as the number one deal site in the world.
500 used the power of humour to highlight Groupon’s new smartphone app, operating on a modest budget. Our in-house editing team created graphics and utilised existing assets to deliver the final product.